19.09.2014
An advertising campaign in the subway and on buses in Los Angeles to promote the series "Red Band Society", adapted from the Spanish "Polseres Vermelles", has been withdrawn after anger woke of numerous activists, as reported by ABC.
The conflict was caused by the placement of the words "scary bitch" next to the actress Octavia Spencer. As some point out, the only insult the poster, which defined in a few words various parties, appeared right next to the only black cast member. In the picture, the other characters were qualified with much milder words: the sexy doc, the coma boy, the rebel, the girl next door, the player...
They point to Spielberg and Fox as responsible
Some point to Steven Spielberg and Fox Studios as responsible for allowing a form depromoción thus mistreating black women. In addition to removal of the poster, which has already occurred in the Metro, the National Action Network are requested requires apologize for what happened.
A spokesman for the city's subway angelina said authorities had decided to pull the ads because "denigrated women." "The message spoke for itself. It was not acceptable," added the source to Los Angeles Times. The company is now working to remove the 190 ads placed as soon as possible.
Fox apologises
A spokesman for Fox, meanwhile, explained that once knew the impact of the campaign had immediately offered to remove the offending words. "We deeply apologize if the poster has upset someone," he added.
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